Royal Caribbean Says Passengers Are Spending Big on Experiences
Photo Credit: Royal Caribbean says passengers are spending more on drink packages as part of a cruise. Pictured here is the Bionic Bar aboard Quantum of the Seas, a popular gathering place featuring robotic bartenders. Royal Caribbean International
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As cruise lines find that customers want to spend on experiences, will they seek to offer more personalized options in shore excursions, dining, drinks, and onboard offerings? We think there is potential to further customize what cruise passengers can buy, even on mass-market brands.
Cruise passengers are increasingly tapping into a trend that has been prevalent throughout the travel industry — the rise of experiential travel — and operators are reaping the benefits.
During a recent earnings call to discuss better-than-expected first quarter results, executives at Royal Caribbean Cruises said they are seeing passenger spending continue to shift away from merely buying things to experiences during their trip.
"What we are seeing is a s
