Six Flags Is Adding Water Parks to Wring More Money From Visitors
Photo Credit: Shown is the Tornado slide at Six Flags America's Hurricane Harbor Water Park in Maryland. Six Flags Entertainment wants to acquire more water parks near existing theme parks. Flickr / Scott Ableman
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Six Flags Entertainment is continuing to look for ways to bring visitors to its parks without shelling out a ton of money on expensive new construction. We'll be interested to see how many existing water parks the company can bring into the fold — and how crowds will respond.
Six Flags Entertainment is looking to make a bigger splash in the world of water parks.
The regional theme park company, which already has water attractions within or near most of its properties, wants to add more as a way to drum up additional season pass sales at higher prices and boost attendance without making significant new investments.
"I'm especially excited about the potential to bundle our existing theme parks in a market with a nearby water park to offer combo theme-and-water park season passes," president and CEO John Duffey said.
During a quarterly earnings call Wednesday morning, executives with the Texas company said they had
