Hostelworld Seeks to Better Define a Community Amidst Declining Revenue
Photo Credit: A recent Hostelworld campaign featured actor Charlie Sheen. The company wants to foster a community of hostel users. Hostelworld
Skift Take
The experiential side of hostel travel is one of the main reasons people use them, so Hostelworld’s new strategy makes sense.
Budget accommodation provider Hostelworld Group is looking to build a community as it seeks to establish a closer relationship with both its core audience and newcomers.
The online travel agent, which listed on the London Stock Exchange in November 2015, will roll out new features that both connect guests with the hostels themselves and also with each other.
“We certainly want to build a community of hostel travelers," Chief Executive Feargal Mooney told Skift. "We have launched some good functionality within our mobile app product and we will launch some new functionality over the course of 2017 that really facilitates greater engagement and communication between both the hostel operators and the guests and also in time between guests that are staying at the hostel. So it’
