5 Missed Opportunities for Better In-Flight Entertainment

Colin Nagy, head of strategy at Fred & Farid, a global advertising agency, writes this opinion column for Skift on hospitality, innovation, and business travel. “On Experience” dissects customer-centric experiences and innovation across hospitality, aviation, and beyond.  It's a familiar scenario: you're on a 14-hour flight, and you've exhausted your stack of reading, cleared out your inbox, re-arranged your desktop and need some sort of stimulation. The state of in-flight entertainment varies greatly on carriers — you can tell the ones that skimp, and offer episode three of season three of a show you've never seen, and then those like Qatar, Cathay, and Emirates who invest in the latest content, games, music, and audio. But it is one thing to have an avalanche of cont