Don’t Call It a Bizcation: The Corporate Travel Buzzwords Everyone Is Sick Of


Skift Take

Traveler Centricity. Gamification. Big Data. Bleisure. Buzzwords can help drive an industry forward, even if everyone is tired of hearing them.

Editor's Note: A year ago, Skift expanded its coverage of corporate travel with more frequent stories and a dedicated newsletter. The Corporate Travel Innovation Report focuses on the future of corporate travel by examining the big fault lines of disruption for travel managers and buyers, the innovations emerging from the sector, and the changing business traveler habits that are upending how corporate travel is packaged, bought, and sold. In this series of stories and one-on-one interviews, we explore some of the latest trends, technology, and external forces causing corporate travel to evolve. You can read the rest of the articles in this series here. Corporate travel is an ecosystem that is extremely resistant to change for a variety of reasons. The industry tends to overuse a series of buzzwords reflecting time-worn and new technologies and concepts for travelers, travel managers, and travel buyers. Many of these terms never pan out, while others become integral to the