New Skift Research Report: A Deep Dive Into Disney’s Competitive Position in Travel
Skift Take
Disney is a case study for travel and hospitality companies on how to think and look outside of travel, when building globally successful businesses and brands.
Today we are launching the latest report in our Skift Research Reports service, A Deep Dive Into Disney's Competitive Position In Travel.
This report looks at travel through the lens of Walt Disney World Resorts and its relative successes in cross-monetizing its different business units. The cross-monetization blueprint laid out in the report offers key insights for theme park operators, hoteliers, marketers, online and offline distributors, and cruise operators.
Disney's ability to monetize its intellectual property across segments serves as a unique source of competitive advantage. The studio business has had extraordinary success following its acquisitions of Pixar, Lucasfilm, and Marvel, which is leading to a boom at the parks and resorts segment.
Star Wars: The Force Awakens set the tone at Lucafilm with over $2 billion at the box office and massive park expansions coming in California and Florida.
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