How Trivago Built a Brand and 7 Other Digital Trends This Week

Sarah Enelow

December 11th, 2016 at 1:30 PM EST

Photo Credit: Trivago co-founder and CEO Rolf Schrömgens, shown in the company's promotional IPO video, believes the company can become the premier player in hotel search. Trivago / Trivago

Skift Take

These are the digital trends we were talking about this week.

Throughout the week we post dozens of original stories, connecting the dots across the travel industry, and every weekend we sum it all up. This weekend roundup examines digital trends. For all of our weekend roundups, go here. >>The travel industry was among the earliest pioneers of online commerce: More Travel Brands Give Cyber Monday a Shot — Digital Marketing News >>If

Cruises

The Alaska Experiment That Could Reshape How Cruise Lines Navigate Wildlife

Alaska’s reputation as a bucket list cruise destination rests largely on its wildlife encounters, especially whale sightings. MSC Cruises is treating its first season in the region as a research opportunity, exploring how marine science can guide operations in high-density wildlife corridors.

MSC Cruises + Skift | 1 week ago

Ixigo Acquires Hotel Booking Platform and Invests in AI Startups

With Brevistay, Ixigo closes the last major gap in its travel stack. Its twin bets on AI infrastructure hint at a larger goal of keeping trip planning inside its ecosystem, rather than letting it migrate to ChatGPT.

Peden Doma Bhutia | 31 minutes ago

Tourism

Amsterdam Proposes Tourism Tax Hike to 20%

Raising taxes is easy — actually reducing visitor numbers is the problem Amsterdam hasn't solved.

Rashaad Jorden | 1 hour ago

Travel Technology

Connectivity Is Becoming Travel’s Most Critical Trust Signal

Connectivity has become a foundational layer of the travel experience. As the smartphone becomes the control point for travel, reliable connection is becoming less about convenience and more about trust.

Holafly + Skift | 3 hours ago

The Two-Sided AI Squeeze That Only Travel Faces

Travel is the only major industry getting hit from both directions at once: AI search volumes are exploding without converting while total AI token bills internally are rising.

Rafat Ali | 4 hours ago

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How Trivago Built a Brand and 7 Other Digital Trends This Week

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