3 Charts From Facebook Detail U.S. Travelers’ Loyalty Inclinations
Photo Credit: Price and experience matter most to travelers in loyalty programs. Pictured is Marriott International's mobile app for loyalty members. Marriott International
Skift Take
Price and awards will always be a strong pull for getting travelers to join loyalty programs but Facebook IQ's data show that that's more true for some travelers than for others.
The year 2016 has been a pivotal year for loyalty programs across the travel industry and one of the latest moves was Hyatt Hotels replacing its old loyalty program with a new one, for example.
Some of the changes that brands have made to their programs align with the pain points travelers feel with loyalty, from how travelers can earn and redeem points and miles to eligibility for using co-branded credit cards.
That's based on a recent study from Facebook IQ, Facebook's research arm, which surveyed some 14,700 U.S. adults ages 18 years and older online in March 2016 and measured brand loyalty in five industries -- auto insurance, airlines, hotels, grocery and restaurants. The survey included respondents who were brand loyal, or those that make repeat purchases and always use a particular brand, and disloyal travelers.
The data show price doesn't rule every traveler's decision. The survey asked re
