The Events Industry Needs More Research on Tech and Business Strategy — Meetings Innovation Report
Photo Credit: The Grace Hopper Celebration of Women in Computing this week in Houston promotes diversity and equality in the tech industry. Anita Borg Institute
Skift Take
There's plenty of tech out there, the industry is just not sure what works and what doesn't right now.
The Future of Meetings & Events
Two of the biggest challenges facing meeting and event planners today revolve around how to best use event technology and how to align meeting design with business goals. Part of the problem is that there's not a lot of solid academic and industry research to help planners develop better skills in tech and business strategy.
This week, American Express Meetings & Events launched its annual 2017 Global Meetings & Events Forecast, which highlighted the need for more collaboration between senior corporate leaders and university faculty to develop that research.
“We are clearly seeing changes in expectations around what meeting professionals should be doing, and how we should be contributing to their success,” Issa Jouaneh, senior VP/general manager of American Express Meetings & Events, told me. “As an industry, we’re looking to really elevate the profession in terms of not just execution skills, but also the value tied to
