Travel Marketers Aim for Compelling Virtual Reality Content
Photo Credit: HTC’s Vive is one of a new class of virtual reality headsets that offer “immersive” experiences. HTC
Skift Take
Savvy travel marketers understand that using virtual reality isn't enough. This technology demands new, compelling content that suits the medium.
This week we launched the latest report in our Skift Trends Reports service, Decoding Use Cases for Virtual Reality in Travel.
Below is an excerpt from our Skift Trends Report. Get the full report here to stay ahead of this trend.
For travel marketers interested in virtual reality (VR), the most important question is often the very basic: What content should they create? Most VR industry insiders that spoke with Skift suggest the key is to focus on original content rather than trying to repurpose an existing 360-degree video. “Most brands
