Bleisure Travel Isn’t Growing, Despite What Trends Might Say
Photo Credit: More young and infrequent business travelers take the most bleisure trips. Pictured, at the Pantheon in Paris, people in engage in artist JR's participatory exhibit. Flickr / Jean-Pierre Dalbéra
Skift Take
It makes sense that business travelers who don't travel very much would try to include some leisure elements when they do hit the road.
The phenomenon of business travelers who tack on additional leisure travel days to their business trip — the "bleisure" traveler — has been cited as an emerging trend for years.
But a new white paper, "A Quantitative Look at the Leisure Phenomenon," by Carlson Wagonlit Travel's CWT Solutions Group, found that the percentage of business travel trips that are also bleisure trips has remained static over the last five years, calling the overall trend into question.
Who exactly are the travelers most likely to combine work and tourism? And where are they most likely to travel?
A study of five years' worth of data by CWT Solutions Group shows that female travel
