Airbnb Appeals to Advertisers – Digital Marketing News This Week
Skift Take
Branded Airbnb rooms? As the accommodations-sharing startup faces increasing regulatory scrutiny on its other lines of business, maybe it's not such a crazy idea after all.
While Airbnb is already well-known by those in the hotel industry, and may at some point soon be a threat to the tours sector, the accommodation sharing site has now set its sights on the advertising industry.
According to a recent announcement at the Cannes Lions Festival, Airbnb is appealing to museums, stadiums, tourism boards and other travel companies to work with the service to create branded experiences (one recent example was a Van Gogh-themed room at Chicago's Art Institute).
Is the announcement a simple PR stunt? Or a sign of the company's growing ambitions beyond the travel sector? Read on for more a
