The Impact of Sports Tourism – Digital Marketing News This Week
Photo Credit: Sports fans aren't just enthusiastic supporters. They're also big spenders, generating billions of dollars a year in travel purchases. Flickr / Andrew Moore
Skift Take
Even if the Rio Olympics isn't going as planned, sports tourism spending is big business. More travel agents and tourism boards seem to be waking up the fact that money is no object when it comes to fans' favorite teams.
This week's top story is about sports tourism.
Even as the Rio de Janeiro Olympics faces a variety of potential headaches, spending on sports tourism continues to grow. The World Travel Market estimated more than $600 billion is spent globally on sports tourism, and big name tournaments and championships attract millions of international fans, along with plenty of anger when things don't go as planned (take this summer's Euro 2016 soccer tournament as one such example).
As more tourism boards and travel agencies realize the power of marketing sports packages to these enthusiastic fan groups, what strategies will they need to target sports lovers? Read on for more thoughts, plus all of this week's top stories.
Are Sports Fans the Travel Industry's Next Great Opportunity?
With interest and attenti
