Gogo Seeks Growth Outside of U.S. Where Demand for In-Flight Wi-Fi Is Strong
Photo Credit: A passenger using a tablet device on American Airlines. American Airlines
Skift Take
What Gogo's new study shows is that there is a great appetite for connectivity in the air globally, where it is rare. In North America, Gogo says the market is saturated, demand is lower. Whether this demand converts from 'would like to have' to 'would use' will depend on the costs of service, both for airlines and for passengers who pay the bill.
Gogo has released a study showing global demand of in-flight connectivity that states "the U.S. market has become saturated with in-flight Wi-Fi and wireless in-flight entertainment."
Ash ElDifrawi, Gogo’s chief commercial officer explains, "The need for ubiquitous connectivity is no secret. There are very few places on earth today that people can’t connect and the plane is really the last frontier. What’s surprising to us is that the demand is actually higher outside of the U.S. and Canada, where we are just scratching the surface in terms of connecting planes. The growing demand of in-flight services outside of the U.S. and Canada creates a significant opportunity for airlines servicing these regio
