Skift Take
After attending South by Southwest, you'll never view a business event the same way again due to the sheer levels of creativity, energy, and innovation set against the backdrop of Austin's weirdness.
The weekly Skift Meetings Innovation Report defines the future of meetings and events by deciphering disruptive strategies that improve knowledge sharing.
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The Future of Meetings + Events
The annual South by Southwest Media, Film & Interactive (SXSW) conference in Austin is one of those events where the user experience lives up to the hype. Yesterday, I visited the Japan House where Dr. Hiroshi Ishiguro introduced his interactive, human-like Geminoid HI-4 robot, which can converse with people via the world's most advanced artificial intelligence.
Very human like. The skin, the hair, the blinking eyes — the robot freaked everyone out due to the reality of its appearance. Similar robots are working in Tokyo department stores, where data shows they rank in the top 25 percent of sales performance among their human colleagues. Yes, be very afraid.
SXSW long ago set the global