Skift Take
The volume of shifts happening throughout the events industry is impacting every aspect of the meeting experience from alternative accommodations to sticky digital content.
The Skift MeetingsIQ newsletter defines the future of meetings and events with an emphasis on disruptive strategies that improve knowledge sharing.
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The Future of Meetings + Events
An estimated 100,000 people attended the annual Mobile World Congress last month in Barcelona, and about 30,000 of them stayed at Airbnb, according to the room-sharing company. Meaning, the impact of the sharing economy on the meetings and events industry is not something that's going to happen. It is happening, and it's just getting warmed up.
Today, South by Southwest (SXSW) in Austin announced that President Obama is going to give the keynote to kick off the conference next Friday. For years, one of the conversations around SXSW has revolved around the hotel surge pricing, putting the event out of reach for attendees who don't want to pay $500 nightly for a hotel room they'll only sleep in for a fe