Skift CMO Interviews: Avalon Waterways on Offering an Alternative
Skift Take
When a competitor raises awareness for a small segment of travel like river cruising, everyone can benefit. But Avalon Waterways needed to make sure it was getting more than just spillover attention.
Editor's Note: Following our previous CEO interview series in online travel, hospitality, and destinations, Skift has launched a new series, this time focused on Chief Marketing Officers.
To better understand the big marketing challenges facing travel brands in an age when consumers are in control, Skift's What Keeps CMOs Up at Night will talk with the leading voices in global marketing from across all the industry's sectors.
These interviews with leaders of hotels, airlines, tourism boards, digital players, agents, tour operators and more will explore both shared and unique challenges they are facing, where they get insights, and how they best leverage digital insights to make smarter decisions.
This is the latest interview in the series.
The fast-growing river cruise industry has earned significant attention from consumers in recent years largely due to the television presence from one main player, Viking River Cruises, which scored with tie-ins to the popular
