Articles tagged “river cruising”

River Cruise Line Uniworld Gives Up on Millennial-Only Rule for New Brand

River Cruise Line Uniworld Gives Up on Millennial-Only Rule for New Brand

Hannah Sampson, Skift

One thing we know about millennials is they don't like to be pigeonholed. Was a millennial-focused cruise line something they really wanted? It looks like the answer is no. Joon, of Air France notoriety, take note.

2 years ago

Millennial-Only River Cruising From Uniworld Will Start Sailing in 2018

Millennial-Only River Cruising From Uniworld Will Start Sailing in 2018

Hannah Sampson, Skift

Will a no-Boomers-allowed policy, youth-focused design, and tailored shore excursions be enough to convince millennials that river cruising is the way to experience Europe? The CEO of U by Uniworld thinks so — and she only has to win over 120 passengers at a time.

2 years ago

AmaWaterways Is Getting Some Fresh Cash to Shake up River Cruising

AmaWaterways Is Getting Some Fresh Cash to Shake up River Cruising

Hannah Sampson, Skift

The river cruise industry has exploded since AmaWaterways was established 15 years ago. We'll be interested to see how the operator moves forward with its new investor.

2 years ago

Uniworld Is Launching a New Brand to Sell River Cruises to Millennials

Uniworld Is Launching a New Brand to Sell River Cruises to Millennials

Hannah Sampson, Skift

Uniworld is making an interesting play to expand the market for river cruising. We'll be curious to see how the new brand tries to create an experience that appeals to millennials without pandering.

3 years ago

Skift CMO Interviews: Avalon Waterways on Offering an Alternative

Skift CMO Interviews: Avalon Waterways on Offering an Alternative

Hannah Sampson, Skift

When a competitor raises awareness for a small segment of travel like river cruising, everyone can benefit. But Avalon Waterways needed to make sure it was getting more than just spillover attention.

3 years ago

Interview: AmaWaterways’ CEO on River Cruising and the New Active Cruiser

Interview: AmaWaterways’ CEO on River Cruising and the New Active Cruiser

Andrew Sheivachman, Skift

Unlike river cruise leader Viking Cruises, AmaWaterways has taken a more conservative approach to capitalizing on the increasing North American demand for European river cruising.

4 years ago