What 10 Travel Brand CEOs Said About China in 2015
Skift Take
Ten quotes on China that were said this year by ten CEOs who are some of travel's biggest decision makers and game changers dictating what direction the industry will take in this market of one billion-plus people.
Many of China's 1.4 billion people live in the world's largest metropolises with multiple hotels and resorts the size of small cities, and brands still deciding what "China Ready" looks like fell out of step with those already strengthening their partnerships with Chinese companies and communicating with these travelers on WeChat or WhatsApp.
Chinese outbound travelers number nearly the entire population of Russia and half that of Brazil, for example, and clamor to see the world from the perspectives of luxury, group or adventure travel, etc. as tourism becomes more encouraged in China and a bursting middle class increasingly has money for leisure trips both foreign and domestic.
Skift talked to dozens of travel CEOs in 2015, from some of the world’s largest booking sites to the biggest hotel players to destination marketing organizations rewriting the playbook for how to get Chinese visitors to their cities sooner and feel more comfortable doing so.
Following are thoughts
