Skift MeetingsIQ: Zurich and Germany CEOs, IHG Incentives, Rise of Dubai and Qatar
Skift Take
European tourism bureaus and hotels are leading the meetings industry this week in terms of thought leadership around smarter cities and the rise of incentive travel bookings.
The Skift MeetingsIQ newsletter defines the future of meetings and events with an emphasis on disruptive strategies that improve knowledge sharing.
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The Future of Meetings
Interview: Zurich Tourism CEO on the Future of Marketing Smart Cities
By March next year, half of the 10,500 hotels rooms in Zurich will have tablets for guests to order services in the hotel and access destination content supplied by Zurich Tourism. The rest of the rooms should be outfitted by the end of next year.
Martin Sturzenegger, CEO of Zurich Tourism, talked to Skift about how the convention bureau is developing innovative digital strategies like the in-room tablets.
The goal is to enable hotels and other destination partners to be more digitally savvy to engage the next generation consumer. Advanced connectivity will also drive Zurich's evolution as a smart city of the fu
