Lifestyle Adventure Resorts Target the Future Luxury Traveler
Photo Credit: The Little Nell in Colorado launched a new website and new outdoor activities to cater to the rise in multi-generational family travel. The Little Nell
Skift Take
The next generation of upscale soft adventure resorts are building out their experiential programming and content to offer more variety for a wider range of leisure and group clientele.
Soft adventure luxury resorts throughout the Americas are diversifying their travel experiences to provide deeper immersion into the destination for a wider range of customer types.
That was the primary takeaway at last month's PURE Life Experiences conference in Marrakech. We've recently covered a few of the more notable participants at the event: Fogo Island Inn in Canada, Great Plains Conservation in Botswana, Icehotel in Sweden, and the new luxury resort product in Australia.
It's not so much a case of major systemic trend shifts in the soft adventure industry heading into 2016. It's more a matter of degree. Every independent property today is already trumpeting local experiential travel, so now resorts are attempting to differentiate themselves by offering a greater variety of experiences so guests can better customize travel options.
"People have less and less time today, so when they do have time to be with people they care about, they want those exper
