Digital Travel Marketing This Week: Marriott’s New Photo-Sharing Partnership
Photo Credit: Marriott is doubling down on the power of images to stir travelers, forming a new partnership with photo-sharing service VSCO. Flickr / Maxime Raphael
Skift Take
All of this week's top digital marketing news for travel executives, all in one place.
This week's update features news of an intriguing new partnership between hotel giant Marriott and photo-sharing firm VSCO. Travelers have an insatiable appetite for sharing and consuming beautiful travel imagery.
So far, image-centric digital platforms like Instagram and Pinterest have been the principal beneficiaries of this hunger for more photos.
But now a new range of up-and-coming services like VSCO appear to be gaining ground with marketers and consumers alike. Will they see more adoption? Read on below for more analysis.
Marriott Tests New Photo-Sharing Partnership with VSCO
Instagram is the perennial travel industry favorite when it comes to photo campaigns. But despite Instagram's dominant mind shar
