Digital Travel Marketing This Week: Creating Branded Destinations

This week's newsletter takes a look at the philosophy behind "branded destinations." Savvy consumer brands like Coca-Cola, Heineken, and Guinness are increasingly launching real-life tourist attractions to help tell their brand story and create new revenue streams. It's not just the board members that find these concepts attractive - many such venues also earn top marks from travelers on review sites like TripAdvisor. Will the practice spread next to tourism brands? Read below for more analysis. Marketers Experiment with Branded Destination Concepts The concept of 'experiential marketing' may be on the lips of plenty of travel executives these days, but understanding the real world application of the discipline is another matter. One real-life example of how the concept is gaining favor with m