Cruise Lines Tap Kung Fu Panda and Dr. Seuss to Boost Family Travel
Photo Credit: Kung Fu Panda on Royal Caribbean's Anthem of the Seas. Royal Caribbean
Skift Take
Multigenerational travel is crucial to cruise lines filling their ships and driving a profit. Partnering with visible entertainment brands helps them attract families with kids. Then parents can send their kids off to play with Shrek while they spend money onboard.
Cruise lines devote a significant amount of their resources to attracting families to sail on their ships.
Partnerships with entertainment brands are a huge part of each line's individual value proposition, particularly when multigenerational groups are making decisions with their children in mind.
In CLIA's 2014 North American Cruise Market Profile published earlier this year, it found that 27 percent of cruisers brought kids 18 or under on a cruise while another 10 percent brought adult children.
Mean cruise fare was $1,635, with another $565 of onboard and shore spend
