Snapchat For Travel Brands

Editor’s Note: As we are building our SkiftEDU service for marketers and SMBs in travel, we recently launched a new initiative: our new weekly series on digital marketing tips and tricks, SkiftEDU How-Tos. These How-Tos are a series of free in-depth weekly articles around various topics in digital marketing, such as this one below Have you ever considered using Snapchat to promote your destination, hotel, restaurant or event? With 150 million daily active users, Snapchat now has more daily active users than Twitter. Over 10 billion videos are viewed each day - that’s as much as Facebook or YouTube, even though both have much bigger user bases - making Snapchat a hugely popular social media network. Particularly with young people, seeing impressive growth in users between 18 and 34 years old (41% of users in the United States). As a result, Snapchat represents a tremendous opportunity to market to Millennials. While Snapchat is still mainly a “Millennial thing”, the numb