This Week in Digital Travel Marketing: Era of the Selfie Stick, Personalization Problems and More

This is Skift’s digital travel marketing roundup, a weekly review of the most important digital marketing trends, marketing technology, and ad campaigns making headlines this week with travel marketers. This week examines the marketing implications of a traveler phenomenon we know all too well: the selfie stick. For every theme park or museum that's banned the devices, plenty of tourism boards and hotels are aggressively incorporating them in marketing campaigns. Rather than lamenting their use, marketers should wonder what underlying shifts in traveler behavior are driving their popularity? Keeping reading below for all this week's top digital marketing news. Welcome to 'The Era of the Selfie Stick' The selfie stick has become nearly ubiquitous at tourist hot spots a