Hugh Jackman Is Qantas’ New Brand Ambassador for Australian Tourism
Photo Credit: In his role as Qantas' new brand ambassador, actor Hugh Jackman will promote Australian tourism and support the airline's social initiatives. Qantas
Skift Take
Close ties between Hollywood and aviation date back many decades. The more recent trend of actors as formal brand ambassadors helps align the airline brand with the star’s persona. With the right selection of stars, it’s an association which can really pay off.
Qantas has announced a partnership with Hugh Jackman to promote Australia as a destination.
The award-winning actor will become the official global ambassador for the airline, and will also work with Qantas on community projects in Australia, the details of which the airline will reveal in the near future.
Jackman is one of Australia’s most successful and highly regarded performers with
