Hilton CEO: Getting a Mid-Scale Brand Is Where Our Opportunity Lies
Photo Credit: A Hampton Inn in Pensacola Beach, Florida Hilton Hotels / Innisfree Hotels
Skift Take
Both Hilton and Starwood feel they have something lacking in the midscale segment and plan on doing something about it.
As Starwood's investors pressure the company to consider merger and acquisition possibilities, Hilton's CEO was keen to talk about what this means for his brands and how a new mid-scale brand for Hilton would make a lot of sense.
Speaking during Hilton Worldwide's first quarter earnings call yesterday, CEO Chris Nassetta told analysts organic growth is always preferable to inorganic growth and the c
