Travel Brands Rethink E-Mail Strategies to Target Millennials
Skift Take
From responsive design and targeted sendings, to pushed content and pulling travelers into a fluid cross-channel narrative — e-mail marketers are steering the industry's course toward more reliable conversions, more of the time.
We recently launched a report in our Skift Trends series called Inbox Strategies: The State of E-Mail Marketing in the Travel Industry.
Below is an extract. Get the full report here to get ahead of this trend.
The impetus to create more and more volume — to segment and target and send and follow up — all of this still requires marketing directors to strike a delicate balance. And sometimes play on a different game
