Behind Today’s Launch of Marriott’s New Digital Travel Magazine
Photo Credit: Marriott is extending its content play with a new digital magazine. Marriott International
Skift Take
All hotel brands are watching Marriott now as its ambitious content move plays out.
Marriott International is unveiling a new online destination travel platform today called Marriott Traveler, beginning with content about local New Orleans experiences like dining on gumbo z’herbes at Dooky Chase’s.
Chicago and Orlando travel sections are scheduled to load soon, which together with New Orleans will combine for over 300 pieces of content from a wide range of sources. Following that, more domestic and possibly some international destinations will begin to build out the website through the rest of 2015.
Created by the new Marriott Content Studio launched in December, Marriott Traveler is designed to eventually become one of the brand's primary online content hubs, integrating travel media across dozens of different channels.
At Marriott HQ in Bethesda, the Content Studio crew brainstorms with remote writers, photographers, videographers and other media outlets to develop stories for Marriott Traveler. Marc Graser is the new editorial director, lea
