6 Best Practices for Developing a User-Generated Content Strategy
Sponsored By
Skift Take
For travel marketers, user-generated content offers a unique opportunity for brands: awe-inspiring, authentic media that creates immersive experiences for travelers across web properties. Download Rivet's 6 Best Practices for Free!
This sponsored content was created in collaboration with a Skift partner.
The tools to create content, once only available to big brands with endless marketing dollars, are now in the hands of the consumer. And as consumer-grade technology eliminates the barriers to creating quality videos and photos, travel marketers are looking to real life hotel guests and travelers for user-generated content (UGC).
To help travel brands get started with UGC, Rivet, an Austin-based consumer engagement platform is sharing their 6 Best Practices, free to download.
This content is created collaboratively in partnership with our sponsor Rivet.
Up Next
Business Travel
The State of Corporate Travel and Expense 2025
A new report explores how for travel and finance managers are targeting enhanced ROI, new opportunities, greater efficiencies, time and money savings, and better experiences for employees with innovative travel and expense management solutions.
Sponsored 
Hotels
Record Growth Predicted for Indian Hotel Sector: What to Expect — India Report
Domestic demand in the form of weddings, business travel and MICE is leading to record occupancy levels in the Indian hotel industry. However, lack of foreign arrivals continues to be a sore spot.
Tourism
The New Chinese Traveler: Where They’re Going, How Much They’re Spending
While some destinations may have shifted focus away from waiting for Chinese travelers to return, those still targeting this market need to adapt. The message: Stay agile to meet the demands of a market that is regaining its momentum and redefining its priorities.
Online Travel
Altimeter Capital Partner Says AI Will Transform Travel Search: ‘It’s Already Happening’
Thomas Reiner says the best case scenario for online travel agencies is that they lose commissions. And metasearch engines could become things of the past.
Online Travel
GetYourGuide Shows European Commission How Google Should Fix Its Travel Ads
The European Commission may soon decide what Google must do to comply with the Digital Markets Act. In the experiences sector, GetYourGuide's proposed advertising changes may be an improvement for platforms and operators, but is the lack of price comparison among companies what travelers really want?