Articles tagged “user generated content”

Why Skyscanner Is Closing Its Stand-Alone Local Recommendations App

Why Skyscanner Is Closing Its Stand-Alone Local Recommendations App

Sean O'Neill, Skift

It's no surprise to see Skyscanner absorb the last bits of the user-generated reviews brand formerly known as Gogobot. But the price-comparison search company's bet on soliciting reviews from its own customers remains intriguing. The move highlights its ambition to become a superapp for travel.

1 month ago

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New eBook: The Complete Guide to User-Generated Content for Travel & Tourism Brands

New eBook: The Complete Guide to User-Generated Content for Travel & Tourism Brands

CrowdRiff + Skift

There’s a ton of useful imagery and videos out there created by travelers that brands can use in their own marketing strategies. But incorporating user generated content needs to be done correctly to be successful.

6 months ago

TripAdvisor CEO on Moving From User Reviews Toward Professional Content

TripAdvisor CEO on Moving From User Reviews Toward Professional Content

Dennis Schaal, Skift

TripAdvisor will start showcasing content from long-dismissed professional reviewers so it can be more of a resource to visitors who aren't ready to book. Is nothing sacrosanct anymore?

1 year ago

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How Travel Marketers Can Tap Into User Generated Content

How Travel Marketers Can Tap Into User Generated Content

Olapic + Skift

With the prolific volume of consumer-generated social images found on Instagram alone, brands may be missing a huge opportunity to put that authentic, affordable content to work on their own sites.

3 years ago

Travel Brands Leverage Benefits of Influencers in a Story-Sharing World

Travel Brands Leverage Benefits of Influencers in a Story-Sharing World

Dan Peltier, Skift

Influencers only influence if they mean something to an audience. Travel brands have to consider this when they're at the juncture of deciding whether reach or engagement is the goal of a social media campaign.

4 years ago

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How User-Generated Content Inspires Travel Bookings

How User-Generated Content Inspires Travel Bookings

Rivet + Skift

Download a case study on user-generated content and traveler engagement from Rivet for free!

4 years ago

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Why User-Generated Content is a Must-Have for Travel Brands

Why User-Generated Content is a Must-Have for Travel Brands

Rivet + Skift

With the rise of user-generated content, marketers have been given a new tool to inspire consumers to travel. Download this article from Rivet for free!

4 years ago

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6 Best Practices for Developing a User-Generated Content Strategy

6 Best Practices for Developing a User-Generated Content Strategy

Rivet + Skift

For travel marketers, user-generated content offers a unique opportunity for brands: awe-inspiring, authentic media that creates immersive experiences for travelers across web properties. Download Rivet's 6 Best Practices for Free!

5 years ago

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Smart Strategies for Getting Started with User-Generated Content

Smart Strategies for Getting Started with User-Generated Content

Rivet + Skift

For travel marketers, user-generated content offers a unique opportunity for brands: awe-inspiring, authentic media that creates immersive experiences for travelers across web properties. The trick is learning how to get started.

5 years ago