Articles tagged “user generated content”

Media and PR

Online Family Travel Club Launched by Wall Street Journal Alums Unbowed by Pandemic

Two journalists have soft-launched a family travel brand called The Expedition. It feels very much born in this moment, given that it's a subscription-based, indie social network.

Online Family Travel Club Launched by Wall Street Journal Alums Unbowed by Pandemic

Online Travel

Why Skyscanner Is Closing Its Stand-Alone Local Recommendations App

It's no surprise to see Skyscanner absorb the last bits of the user-generated reviews brand formerly known as Gogobot. But the price-comparison search company's bet on soliciting reviews from its own customers remains intriguing. The move highlights its ambition to become a superapp for travel.

Why Skyscanner Is Closing Its Stand-Alone Local Recommendations App
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Tourism

New eBook: The Complete Guide to User-Generated Content for Travel & Tourism Brands

There’s a ton of useful imagery and videos out there created by travelers that brands can use in their own marketing strategies. But incorporating user generated content needs to be done correctly to be successful.

New eBook: The Complete Guide to User-Generated Content for Travel & Tourism Brands

Online Travel

TripAdvisor CEO on Moving From User Reviews Toward Professional Content

TripAdvisor will start showcasing content from long-dismissed professional reviewers so it can be more of a resource to visitors who aren't ready to book. Is nothing sacrosanct anymore?

TripAdvisor CEO on Moving From User Reviews Toward Professional Content
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Online Travel

How Travel Marketers Can Tap Into User Generated Content

With the prolific volume of consumer-generated social images found on Instagram alone, brands may be missing a huge opportunity to put that authentic, affordable content to work on their own sites.

How Travel Marketers Can Tap Into User Generated Content

Online Travel

Travel Brands Leverage Benefits of Influencers in a Story-Sharing World

Influencers only influence if they mean something to an audience. Travel brands have to consider this when they're at the juncture of deciding whether reach or engagement is the goal of a social media campaign.

Travel Brands Leverage Benefits of Influencers in a Story-Sharing World
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Media and PR

How User-Generated Content Inspires Travel Bookings

Download a case study on user-generated content and traveler engagement from Rivet for free!

How User-Generated Content Inspires Travel Bookings
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Online Travel

Why User-Generated Content is a Must-Have for Travel Brands

With the rise of user-generated content, marketers have been given a new tool to inspire consumers to travel. Download this article from Rivet for free!

Why User-Generated Content is a Must-Have for Travel Brands
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Online Travel

6 Best Practices for Developing a User-Generated Content Strategy

For travel marketers, user-generated content offers a unique opportunity for brands: awe-inspiring, authentic media that creates immersive experiences for travelers across web properties. Download Rivet's 6 Best Practices for Free!

6 Best Practices for Developing a User-Generated Content Strategy
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Uncategorized

Smart Strategies for Getting Started with User-Generated Content

For travel marketers, user-generated content offers a unique opportunity for brands: awe-inspiring, authentic media that creates immersive experiences for travelers across web properties. The trick is learning how to get started.

Smart Strategies for Getting Started with User-Generated Content