Travel Alberta Experiments With New Digital Trails on Instagram
Photo Credit: Travel Alberta's new Instahikes account that provides the top five hiking trail info and first-person perspective of hikes. Skift
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Creating separate Instagram accounts that feature evergreen and static content is a one-trick pony.
Instagram's simplicity is a disadvantage for travel brands that want a bit more flexibility in visual storytelling.
Since the photo sharing site caters to curating of-the-moment photos and videos, the collection of images may appear random, at first look.
Travel Alberta has created a new digital experience to connect with its hiker community on Instagram with six new accounts. One main account, @instahikes indexes the five most popular trails -- that also have separate accounts -- Johnston Canyon, Larch Meadows, Cavell Meadows, Sulphur Skyline, and Maligne Canyon.
Each hike has l
