Travel Alberta Experiments With New Digital Trails on Instagram


Skift Take

Creating separate Instagram accounts that feature evergreen and static content is a one-trick pony.

Instagram's simplicity is a disadvantage for travel brands that want a bit more flexibility in visual storytelling. Since the photo sharing site caters to curating of-the-moment photos and videos, the collection of images may appear random, at first look. Travel Alberta has created a new digital experience to connect with its hiker community on Instagram with six new accounts. One main account, @instahikes indexes the five most popular trails -- that also have separate accounts -- Johnston Canyon, Larch Meadows, Cavell Meadows, Sulphur Skyline, and Maligne Canyon. Each hike has l