Starwood Loyalty Program Gains Value While Others Drop Fast
Photo Credit: Starwood's SPG app for loyalty members. Starwood Hotels
Skift Take
Starwood's board booted its CEO because it wasn't happy with growth, but it has been one of the few travel brands building loyalty in a manner that competes across the industry.
Starwood Preferred Guest hotel points are generally well liked among business travelers because they're fairly easy to use and the have numerous transfer partners.
Benefits have been so good over the last few years, in fact, that some including myself have been fearful of an impending devaluation, especially given the turmoil in the C-Suite and dramatic devaluations from competing hotels.
Despite the hand-wringing, good things keep
