Megatrends 2015: Mobile Pay and Wearable Tech Move to Real-World Disruptor
Skift Take
Walking into a travel terminal, beginning a journey and then following it through, is poised to become an increasingly autonomous experience. It may well be marked not as much by lines at a kiosk but instead by the wave of a watch or band at a sensor, followed by an instant interaction in which seamless add-ons and ancillary sales could become a major market factor for travel brands who lean into the convergence of mobile payments and wearable tech.
Last month we launched our first ever magazine, “Megatrends Defining Travel in 2015“, where we identify the global trends in travel in 2015 and beyond, and focus on three emerging key themes: Mobile. Seamless. Experiential. Below is an extract from the magazine.
The travel industry will watch mobile payments and wearable devices newly combine, starting in 2015, creating powerful conversion-driving opportunities for brands.
To start, the market for U.S. mobile payments alone will expand from $52 billion in 2014 to $142 billion by 2019, according to recent reports by Forrester Research. Meanwhile, U.S. consumers have already unde
