Articles tagged “megatrends 2015”

Media and PR

Megatrends 2015: Travel Brands Look to Instagram for the Influencer Bump

We’re still in the early days of the Instagram Influencer, but the one thing we do know is that great visuals will catch on no matter who’s doing the sharing.

Megatrends 2015: Travel Brands Look to Instagram for the Influencer Bump

Online Travel

Megatrends 2015: Alternative Travel Is Now a Reality Across the World

The sharing economy has spread to every sector of the travel industry and every corner of the globe pushing it from a small community of global explorers to a full-fledged industry needing regulation and customer protection like the traditional market it sought to complement.

Megatrends 2015: Alternative Travel Is Now a Reality Across the World

Announcements

Megatrends 2015: The Online Travel Duopoly Won’t Reign Forever

It would be prudent for the established leaders in online travel not to get over-confident. They are going to have to work extremely hard to maintain their positions, which will undoubtedly be altered

Megatrends 2015: The Online Travel Duopoly Won’t Reign Forever

Announcements

Megatrends 2015: Travel Brands Reimagine Themselves as Lifestyle Connoisseurs

Amid increased competition and more sophisticated marketing tools, a lifestyle brand that connects to travelers’ ideals of themselves and the world has become the one vehicle left for building a long-term meaningful relationship with customers. It will be the key differentiator for future generations and a staple of product development moving forward.

Megatrends 2015: Travel Brands Reimagine Themselves as Lifestyle Connoisseurs

Online Travel

Megatrends 2015: Mobile Pay and Wearable Tech Move to Real-World Disruptor

Walking into a travel terminal, beginning a journey and then following it through, is poised to become an increasingly autonomous experience. It may well be marked not as much by lines at a kiosk but instead by the wave of a watch or band at a sensor, followed by an instant interaction in which seamless add-ons and ancillary sales could become a major market factor for travel brands who lean into the convergence of mobile payments and wearable tech.

Megatrends 2015: Mobile Pay and Wearable Tech Move to Real-World Disruptor

Online Travel

Megatrends 2015: The Rise of Ubiquitous Booking

You are, therefore you book. From maps to mobile and wearables, booking becomes ubiquitous, ever-present.

Megatrends 2015: The Rise of Ubiquitous Booking

Tourism

Megatrends 2015: The Rise of the Boutique Destination

Smaller destinations are finding smart ways to market what they are, not what they think others want them to be. And they’re finding success reaching visitors outside of traditional media and advertising.

Megatrends 2015: The Rise of the Boutique Destination

Announcements

Megatrends 2015: The Events Industry Is Going Through a Creative Renaissance

The event of the future is a co-created hybrid mechanism of live and virtual engagement, fluidly connecting more people through more channels over longer periods of time to leverage the collective knowledge of the community.

Megatrends 2015: The Events Industry Is Going Through a Creative Renaissance

Announcements

Megatrends 2015: Hospitality Is Now Driving Innovation in Travel

For the first time since online booking of travel became mainstream, hotels are being rewired and rethought from top to bottom, and every obvious part of hospitality is being turned over, questioned, and retooled.

Megatrends 2015: Hospitality Is Now Driving Innovation in Travel