What Marriott’s CEO Tells Staff About Innovation Behind Closed Doors

Skift Take
Innovation is a buzzword thrown around by executives who want to sound open-minded, but actually fostering an environment where employees feel empowered to take risks and make mistakes is much harder to do.
Marriott International is hoping to becoming the go-to hotel brand of millennials and foreign travelers as it embarks on an ambitious growth plan and marketing agenda.
The hotel brand recently announced a new content studio, a virtual reality headset to woo millennials, and was listed among Forbes' most innovative public companies.
Although interesting and perhaps game-changing initiatives, building a truly innovative culture means that every employee feels the opportunity to suggest a