Holiday Inn Express Turns to Digital and a Comedian to Build Its Brand
Photo Credit: Comedian Jim Gaffigan is the spokesperson for Holiday Inn Express' latest iteration of its Stay Smart campaign. YouTube / Holiday Inn Express
Skift Take
Hotel brands looking to reach younger, digital-savvy travelers will have better success with native online content and familiar, albeit untraditional, spokesperson than empty social media updates or standard TV and print ads.
Most economy hotel brands have not partnered with a popular comedian to represent their latest campaign; however, most brands have built upon a single humorous campaign concept since its launch in 1998.
Holiday Inn Express' Stay Smart campaign has evolved many times over its 16-year lifetime and, in its latest iteration, tapped comedian Jim Gaffigan as its spokesperson.
Gaffigan will appear in a series of video ads that appear on Funny or Die as well as pre-video roll across the web. The brand is also a sponsor of Funny or Die's Oddball Fes
