Big hotel groups have a middle class problem. It's gotten harder to keep the promise of standardized, family-friendly quality hotels at reasonable rates.
IHG has petitioned to cancel Marriott's newest trademark, City Express by Marriott. IHG feels the name is just a little too close for comfort to its own popular hotel brand, Holiday Inn Express?
The franchise model allows for rapid expansion and scalability, which is particularly helpful for a market like China, where the demand for accommodations is high.
Bringing cricket superfans into the picture as "quality assurance ambassadors" makes total sense because these die-hard sports enthusiasts are the ones who'll be hitting the road to catch their favorite matches. It's like MakeMyTrip saying, "Let's cater to the people who are at the heart of the action."
At a time when India's aviation and hospitality sectors are riding high on domestic travel, IHG is positioned well to capitalize on market opportunities with its Essentials collection of brands.
InterContinental Hotels' work with IHG Concerto, an all-in-one hotel tech solution for hotel owners, is just one example of how the chain is strengthening its business while improving relations with hotel owners. Our latest research report shows just how IHG is looking to be a smarter, better hotel company that is well-positioned for the future.
Expect more travel brands to extend their reach into the dining experience going forward, especially since consumers have to eat every day and may only travel on occasion. And after all, the way to anyone's heart is through their stomachs, right?
Are we guilty of succumbing to these gimmicky PR stunts by writing about them here? Guilty as charged. But as outlandish or strange as some of these things may sound, they do speak to some bigger trends we're seeing in hospitality. Promise.