Interview: Marriott International CEO on Authenticity and the Guest Experience
Photo Credit: Marriott CEO Arne Sorenson prepares for a TV interview. Marriott International
Skift Take
At the core of Marriott's massive growth and marketing push is an attempt to evolve its hotel product to match guests' evolving expectations and not get left behind.
Editor’s Note: Skift is running a series of interviews with hospitality CEOs talking about the Future of the Guest Experience and the evolving expectations and demands of hotel guests. Check out all the interviews as they come out here. This continues our series of CEO interviews, the previous series was on the Future of Booking, with online travel CEOs.
Marriott International is the midst of a rejuvenation and CEO Arne Sorenson is leading more than 4,000 hotels through the process. He appears often on major news shows, talks up innovation with his staff behind closed doors, and is betting the future of the corporation on meeting millennials’, and all travelers’, expectations for more personalized, technologically advanced service.
Marriott recently announced the launch of an in-house creative and content marketing studio, is pushing its Travel Brilliantly campaign for the Marriott brand harder than ever, and is investing in the lifestyle market with its newest Moxy pro
