Starwood to Award Loyalty Points for Travel Booked on Behalf of Others
Photo Credit: New York City travel and lifestyle photographer Jim Franco works with real Starwood employees and customers in new B2B marketing campaign. Starwood Hotels & Resorts
Skift Take
Starwood is looking to capture a greater market share of B2B activity, which is growing globally in response to the economic rebound. It's likely that other major brands will respond with some loyalty scheme of their own.
Starwood Hotels and Resorts today announced an expansion of its Starwood Preferred Guests loyalty program that gives meeting and travel planning professionals the ability to earn points and status for any business that they book for employees and clients.
The new program, SPG Pro, will drive Starwood’s efforts to capture a greater share of global corporate travel and events bookings.
The timing of Starwood's new initiative could seem strange in light of more and more individual business travele
