Interview: Omni Hotels CIO on the Evolution of the Guest Experience
Skift Take
Technology is not only becoming one of the defining aspects of the hotel experience, it must increasingly blend with hotels' marketing and design strategies to create a uniform brand experience.
For the past decade, technology has transitioned from the hotel back office to one of the most talked-about features in the guest experience.
Free Wi-Fi is becoming more common, apps that deliver room service with the press of a button are being rolled out, and brands are engaging with customers on social media.
One of the hospitality executives who has watched and helped bring about this change is Kris Singleton, who has held executive roles at major U.S. hotel brands for the past six years. Singleton recently left her role as Chief Information Officer at the Cosmopolitan of Las Vegas, where she worked for three years, to take on the same position at Omni Hotels.
And, from 2008 to 2011, Singleton served as CIO of Kimpton Hotels.
Singleton describes her role as a strategic one that uses her technical background to provide insights that impact a hotel group's total operation and brand strategies. Her recent arrival at Omni is part of hotel brand's efforts to develop and imp
