The Honeymooning Habits of Marrying Millennials in the U.S.
Skift Take
Travel plays an important role in millennials' lives, which translates over to their honeymoon experience where they are looking to go further and experience more to mark the occassion.
The millennial generation -- a prime target among travel marketers -- is growing up and starting to get married, but as one of the first generations to use booking websites before travel agents, we were curious to look at how they handled one of the most anticipated trips of their lifetime.
The majority, or 75 percent, of millennials consult a booking engine during the planning process, according to the Brides' American Wedding Study 2013.
However, more newlyweds end up using a travel agent - 38 percent - than booking alone - 32 percent.
The situational shift from independent booking to agent booking could be driven by several factors, including the cost and importance p
