Interview: Inside Hilton’s Attempt at an Independent Hotel Collection
Photo Credit: Hilton Hotels made a late move into the independent hotel sector this week with the announcement of its Curio Collection. Hilton Worldwide
Skift Take
Hilton needs to offer its loyal guests and hotel owners the same opportunities as those provided by other major brands and Curio is its solution to increased interest in local, cultured lodging options.
Hilton Hotels made a late move into the independent hotel sector this week with the announcement of its Curio Collection, a small group of independent, iconic properties that will soon have access to the Hilton distribution model.
Hilton, which is entering the market after Marriott, Starwood, and Choice, is adapting to consumers' calls for more local experiences and hoping to tie up with four and five-star hotel in markets across the world.
The collection launched with five hotels that are strikingly different in their design and location: SLS Las Veg
