TripAdvisor Acquires VacationHomeRentals.com as it Tries to Catch HomeAway
Skift Take
TripAdvisor acquired a fellow Massachusetts company, VacationHomeRentals.com, which offers some 14,000 vacation rentals in 89 countries supported about 50,000 user reviews.
With this latest acquisition, which follows TripAdvisor's acquisition of the much larger Spanish vacation rental site Niumba.com last year, TripAdvisor now offers 550,000 rental properties around the world, the company says.
In contrast, in HomeAway has roughly 952,000 listings.
Terms of TripAdvisor's acquisition of VacationHomeRentals.com were not disclosed.
In 2013, Niumba added 230,000 properties to TripAdvisor's mix, and was a far bigger acquisition than TripAdvisor's acquisition of VacationHomeRentals.com.
TripAdvisor's vacation rental assets now primarily include TripAdvisor Vacation Rentals, Flipkey in the U.S., Holiday Lettings in the U.K. and Niumba in Spain.
TripAdvisor's vacation rentals generated $130 million in subscription, transaction and other revenue in 2013.
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