The Future of American Tourism Is Written In Chinese
Skift Take
While it is good to see the highest growth markets from the emerging countries, the largest markets by volume, the traditional source markets for visitors to U.S., is not rising fast enough. Whether Brand USA has a future or not, the future marketing of America has to balance both.
The future of American tourism is surely written in Chinese. And Portuguese. And Spanish. And Hindi.
That much is clear from the latest 2014-2018 visitors forecast just released by The U.S. Department of Commerce. According to the latest forecasts, visitor volume in 2014 is expected to increase 3.6 percent and reach 72.2 million visitors who stay one or more nights in U.S.; with 3.4 percent to 4.1 percent annual growth rates over the 2014-2018 timeframe.
This means that by 2018, U.S. will have 83.8 million visitors, a 20 percent increase, and more than 14 million additional visitors compared t
