Why Online Video Matters for Airline Marketing

Vincent Trivett

March 21st, 2014 at 8:00 AM EDT

Photo Credit: Virgin America's latest safety video, a bigger hit online. Virgin America

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Last month we released our latest Skift Trends Report, “Online Video Strategies in the Travel Industry” which takes an inside look at how travel brands — especially airlines — are using online video to reach new customers and deepen relationships with existing ones. Below is a short extract on the reasons why online videos matter in airline marketing. Get the report The spread of online video has affected marketing for almost every business-to-consumer industry, but it is particularly important to a commoditized and opaque business such as airlines.

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Why Online Video Matters for Airline Marketing

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