Content Marketing and More Tourism Trends We’re Tracking at Skift This Week


Every week we post hundreds of stories across various sectors in travel, connecting the dots across various global trends, and in these weekend posts we highlight the stories that tackle these trends. This one looks at top tourism trends. For all of our trends roundups, go here. >> Content marketing gives destinations something to talk to travelers about: Visit California Gets Into Content Marketing with 24-Hour YouTube Takeover Content is king and tourism marketers are realizing that giving travelers a place to dream about, even before they are ready to book, is key building a b