Starwood Founder Barry Sternlicht Invests in HotelTonight
Photo Credit: Barry Sternlicht, the founder of Starwood Hotels and current CEO of Starwood Capital Group, has made a personal investment in HotelTonight. Starwood Capital Group
Skift Take
Does HotelTonight really provide incremental bookings without detracting from the hotels' own websites and apps? Several big hotel chains and Barry Sternlicht are now on board and apparently believe so. But, what happens down the road when the humble startup gets too powerful? That's something to consider, as well.
Starwood founder Barry Sternlicht has become an investor in, and a strategic advisor to, HotelTonight, signaling the tonight-only hotel app's coming of age.
The last thing that the hotel industry thought it needed was another online or mobile travel agency to compete with, but Sternlicht's investment, as well as HotelTonight's first announcement of chain-wide partnerships with the likes of InterContinental, Hyatt, Best Western, Kimpton, Fairmont, La Quinta, B
