Handy Email Acquisition Tips For Travel Companies, Part 1

Editor's Note: As we are building our SkiftEDU service for marketers and SMBs in travel, today we are launching a new initiative: our new weekly series on digital marketing tips and trick, what we're calling SkiftEDU How-Tos. These How-Tos will be a series of free in-depth weekly articles around various topics in digital marketing, such as this one below. In a world where our Facebook newsfeed is dominated by promoted content and paid media, many travel brands have stopped believing in 1-1 direct communications with customers. They shouldn’t. Email marketing still works! More and more innovative techniques in collecting client data and the opportunity to send highly personalized and relevant messages have proven to be very effective for sales as well as customer acquisition and retention. In terms of ROI, email marketing has always been a very successful strategy for the travel and hospitality industries when communicating with target markets. According to a 2015 study,